How to Become a Short-term Rental Superstar

Dated: April 15 2024

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How to Become a Short-term Rental Superstar

With millions of rentals available worldwide, short-term vacation listing companies are turning the hospitality world upside-down. Homeowners are renting out their homes for music festivals, sporting events, weddings, and more. They’re turning places like Broken Bow, Oklahoma, and Knoxville, Tennessee, into popular short-term rental hubs. Unique properties made from space ships, train cabooses, grain silos, and treehouses become “Guest favorites” when they reach over 2 million views on Airbnb, while property hosts can achieve “Premier Host” status on Vrbo with gracious acts of hospitality. 

So how can you get in on the action? You and your listing have to get attention in an increasingly crowded marketplace. According to, it’s all about maximizing the occupancy rate—attracting bookings and limiting cancelations. Professional property managers, cleaning services, architects, interior designers, home stagers, and real estate photographers can help you and your property become superstars with top reviews from renters.

Your listing must shine in photographs to highlight the home’s stunning views and beautiful décor. To get high ratings, your property must be meticulously clean, well-maintained and landscaped. Surprise your guests with welcome baskets, coupons from local businesses, and maps and lists of fun things to do in the area.

To become a superhost, you must achieve a high response rate to renters, rent your home for a certain number of nights, and maintain a 4.8 overall rating or at least 80% 5-star reviews. Don’t overbook your home to raise your occupancy rate. Cancellation rates above 1% count against you.

Ready to transform your property into a short-term rental success story? Whether you're just starting out or looking to refine your strategy, our expert team at Michelle Porter Realtors is here to help. Navigating local regulations is crucial, and understanding how they impact your rental can make all the difference. Contact us today to explore personalized strategies that cater to your needs, ensuring your rental not only meets local laws but shines in the competitive market. Let's make your property a guest favorite!

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Michelle Porter

As a lifelong resident of Greensboro and a leading Realtor since 1994, I've recently expanded my expertise to the Pinehurst area, consistently topping the charts in our market. My roots in Greensboro ....

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